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Sync Up 2012 Is Here!

Holy Cow!  Before I get into this, I must apologize to y’all for getting so behind with posting.  I started a regular job, and it took me a lot longer to get my schedule in order.  I hope to post at least once a week from now on, but if I don’t, please don’t hold it against me.


With that said…It’s SYNC UP time again!  It starts this Friday, April 27, 9:00 am to 12:30 pm @ New Orleans Museum of Art.

The Sync Up Conference is presented by the New Orleans Jazz and Heritage Festival and Foundation, Inc.  It runs every Friday and Saturday during Jazz Fest …and it’s FREE, but you do have to register.  There’s still time, just go to the Sync Up website and click on the “Register” button.  You can also download a pdf of this year’s program that has the conference schedule and bios/contact info for all the speakers.

Sadly, I won’t be able to attend this year, but I strongly urge y’all to go if you can swing it.  The info is always really relevant and useful to all musicians and music business people…indie or not.


Fun Fact #4

Responding to Music Supervisors

When a music supervisor/director sends out a request for music, that means they are ready to license for their film project.  This also means that they are looking for specific music, which they will describe in detail and may even give you famous band examples to give you an even better idea of what they need.

SO, if you get a request like this…make sure you:

1) READ the request carefully.

2) FOLLOW DIRECTIONS.  Send music only if it actually fits their specific criteria.

3) FOLLOW DIRECTIONS, AGAIN.  If your music does fit the criteria, make sure you understand how it is supposed to be sent.  Each music supervisor/director has their favorite way to receive music…some like streaming links, some like third party file services and some still like hard copies.  Do what they want…don’t email an mp3 unless that’s what they’ve asked for.

Remember, if you send only stuff they actually need/can use, they’ll be more likely to send requests to you in the future because they know you won’t waste their time.

Fun Fact #2

Did You Know?

When you record your original songs you should be sure to have not only the finished “CD” version but all other configurations (instrumental only, vocal only…and anything else you can think of) at the ready in the event you’re able to license the song for use in a film or advertisement.  Sometimes the “full” version of a song isn’t appropriate for the situation…even if the director and music supervisor really dig the song and want to use it.  If you have it available in multiple configurations, you increase the possibility that it can be used in the way they need.

Here’s an example…you know the theme song for the show Chuck?  It’s called Short Skirt/Long Jacket by the band Cake…and it actually has lyrics…beyond the “na, na, na, na, na…na” you hear during the opening credits of the show.  See, the full version wasn’t appropriate, but they wanted THAT song…and the band had it ready with no lead vocals…SO, it got used and they made some money.