Managing The Mailing List…All By Yourself…Sort Of
You’ve been collecting email addresses from the people who buy your music online and at shows, but all you’ve got is a plain old gmail, yahoo or hotmail account. Your email updates to your fans are not that great looking…you’re doing your best, but there’s only so much you can do with plain text. You also are wondering if the fans are even getting the updates, or bothering to look at them. There’s just no way to know for sure…is there?
Of course there is.
There are a bunch of contact list/email management services available online. I can tell you about two that I know about firsthand…Constant Contact and Mail Chimp. Constant Contact is pretty well known and is used by a lot of businesses and individuals. It is a paid service that allows you to create really professional looking emails (with templates) and send them out to your emailing list quickly and easily. They also have a bunch of tracking tools that can tell you how many of the emails actually got opened, and most importantly…people can easily unsubscribe. Yeah, that doesn’t sound like a good thing, but it’s much better than having someone become an ex-fan and bitch about you all over the web because they couldn’t get you to “stop with the emails already!” On a happier note…it’s also easier for people to subscribe. Then you know they really, really do want your updates.
So, what if you can’t afford a regular monthly subscription fee or your mailing list isn’t that big or you only send out an email update once a month? Then Mail Chimp just might be for you. This is the one I am using currently. They also offer a paid service, but if you are sending out 3,000 emails or less per month…it’s totally free. You know how I love a good freebie and let’s face it…most of us just don’t have much extra cash to spend on these things, however necessary they may be for our business. Just like Constant Contact, Mail Chimp let’s you easily create and send really professional looking emails with a bunch of tracking tools and reports…etc…etc.
As always, it’s up to you and your budget to decide the best way to go. Check them out and see which one might be right for you. You might even find a new one. If you do, make sure they are legit and practice safe web habits.
Happy emailing, y’all!