You Tube Musicians Wanted

Yes, I’m sure everyone knows about the You Tube by now, but I want to tell all you indie musicians and bands out there something you may not know about.  You Tube Musicians Wanted: a (relatively) new way to promote and monetize your music videos.

One of the panel discussions at the Sync Up Conference this year had to do with promoting your music using the internet and various social media.  Ms. Ali Sandler, who works for You Tube, was on the panel and explained this new program.  Basically, what they’ve done is expanded their existing partner program to include original indie artists and bands and not just the big (and not so big) record companies and publishers.  Those accepted into the program earn a portion of the advertising revenue from ads displayed on their page.  Notice I said, “those accepted…”.  Yes, you must apply and be accepted into the program in order to reap the benefits.

According to Ms. Sandler the most successful participants aren’t the ones with the most music videos on their page.  The musicians and bands who post more intimate videos where they are just sitting in front of the camera speaking to their fans or playing/singing a bit from a new song seem to get the most hits.  Those who allow comments and respond to them often also seem to get a real boost in popularity.  Why?  The same reason following a favorite celebrity on Twitter has become so popular: people want to feel connected to the artists and bands they like.  When they feel like they know you (even though they don’t, actually), they’re even more likely to spread the word about you and your sound.

So, check it out and apply to see if you qualify.  It can’t hurt to try.  Just make sure you’ll be able to put in the time needed to maintain your online presence if you do get accepted.  So much social media…so little time.

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Posted on December 20, 2010, in Marketing/Promotion, Uncategorized and tagged , . Bookmark the permalink. Leave a comment.

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